Hello

More than one way to look at things.​

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I’ve never been great at staying in one lane. My background spans TV news, video production, branding and design, business development and real estate. That mix has shaped how I think, how I solve problems and how I approach creative work. I like asking questions, connecting ideas and finding the right way to bring them to life.

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I started my career in TV news as a producer and reporter, moved into television production as an executive producer, and eventually found my creative home in design, branding and creative direction. Today, I bring those experiences together to help businesses and organizations shape their brands, tell their stories and connect with their audiences. I’m also an artist, photographer and writer, and a licensed Minnesota Realtor since 2021.

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With 25+ years of creative experience, I’m comfortable moving between big-picture thinking and the details that make an idea work. From developing brand identities and campaigns to designing websites, writing content and directing visual storytelling, I enjoy bringing different skills and perspectives together to create work that feels cohesive, purposeful and true to the client.

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My approach is collaborative, curious and practical. I ask questions, look for fresh perspectives and take the time to understand what makes each client unique. I believe the strongest work comes from good thinking, open communication and a willingness to explore possibilities.

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I studied journalism at the University of Minnesota, with additional coursework in studio arts, video production and graphic design. I’m still learning, exploring and finding new ways to look at the world—and bring ideas to life.

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I believe in smart thinking, thoughtful design and making good things happen.