IWCE

Branding & Design Lead — International Window Coverings Expo
2011–2014, 2016–2020

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Led branding and design for the International Window Coverings Expo, the only U.S. trade show dedicated exclusively to the success and growth of the window coverings industry. Partnered with show leadership to create a cohesive, recognizable brand experience that evolved annually while maintaining strong visual continuity.

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Developed the show’s logo, annual theme, and color palette, establishing the creative direction for each year’s event. Designed all on-site signage and environmental graphics, along with comprehensive digital and print promotional materials that supported exhibitor sales, attendee engagement, and international visibility. Produced branded proposals, contracts, and supporting documents to ensure a consistent, professional experience across every touchpoint.

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The Expo attracts thousands of U.S. and international buyers and industry professionals—including decorators, designers, retailers, architects, workrooms, installers, remodelers, and stagers—seeking the latest products, technology, education, and inspiration in window coverings, home décor, and accessories.