LIGHTS, CAMERA and ACTION!

HealthFinders' Spring Festival Gala 2023

Created and produced a fully branded, film-themed gala that transformed supporters into the stars of the evening.

From concept to execution, Nichole and team developed the event theme, designed all print and digital materials, managed silent & live auctions, created show program and games, oversaw decor, led promotions, and wrote and produced original video content that carried the story throughout the night.

In the weeks leading up to the gala, we extended the campaign into the community by creating and promoting three movie screening events—one in each HealthFinders community—to build awareness, generate excitement, and drive attendance. These screenings reinforced the gala’s cinematic theme while deepening community connection and visibility ahead of the main event.

Guided by our emcee, the gala unfolded like a live movie premiere. Guests arrived on a red carpet, were photographed and interviewed, and saw themselves become part of the show as their photos streamed into a live slideshow. Video from the event was broadcast in real time, reinforcing the immersive, cinematic experience.

The evening followed a carefully crafted storyboard featuring short films that brought HealthFinders stories to life, paired with local entertainment, interactive games, dinner, and live and silent auctions—each moment intentionally designed to engage, inspire, and celebrate community impact.

Signature Elements