Facebook Messenger’s New Rules Could Derail Your Marketing Efforts

August 27, 2018

Every year there seems to be a new “revolutionary” marketing tactic to employ, and every year 95% of these “industry transforming” developments fall into obscurity before making any real impact.

However, the latest trend of Messenger marketing, conversational commerce, and chatbots isn’t one of the 95% that fade before they’re established. Messenger marketing is already changing online business for the better, and eCommerce is one of the few industries for which it’s almost too perfect a fit. The marketing world is incredibly excited, and with good reason.

All you have to do is look at the engagement rates between Messenger and the current ROI champion to see why people are excited.

 

Not only are engagement and conversions off the charts, but this isn’t a refining of a current method. You’re not improving your ads to eke out an extra percent here or improving your email strategy for another percent there. This is a new channel. One which could create a completely separate income stream for your business, providing the possibility of massive revenue gains.


Read more at https://www.business2community.com/facebook/facebook-messengers-new-rules-could-derail-your-marketing-efforts-02111566

 

 


Read more at https://www.business2community.com/facebook/facebook-messengers-new-rules-could-derail-your-marketing-efforts-02111566

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