Google Strikes Another Blow to Intrusive Ads
We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in -- an ad appears.
You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock in the corner of the ad taunts you with, “Close this ad in 5 … 4 … 3 … ”
At this point, does anyone else just hit the “back” button with an angry mutter of, “Nevermind, I’ll read something else”? That’s because ads like these tarnish your online experience. They keep you from getting to the content you want to see. They’re intrusive. Google knows that -- and now, it wants to prevent that from happening to Chrome users.
Last Monday, Google announced that it would further crack down on websites that feature intrusive ads like these. And while that might sound great for many, what does it mean for advertisers?