Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing

March 17, 2017

 

In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer.

 

We like to think of that as a very traditionally Bostonian way of celebrating St. Patrick’s Day. And we’re not alone -- in Chicago, for e

 

xample, they dye the river green. But we’ve got news. That word, “tradition”? We hate to break it to you, but today’s celebrations of St. Patrick’s Day are, well, far from traditional. 

 

And like so many other holidays, the modern perspective and observance of St. Patrick’s Day was shaped in some part by -- you guessed it -- marketing. But what did it used to look like, and how did it get to where it is today? 

 

Grab your four-leaf clover, because you’re in luck. (Sorry, we couldn’t help ourselves.) We’re taking you on a trip back in time to figure out just where St. Patrick’s Day began.

 

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