The Little-Known Stories Behind 8 Iconic Packaging Designs

Packaging has a profound impact on how we relate to particular products.

In a consumer taste test for 7-Up, participants reported tasting more lemon flavor when they drank the soda out of cans with 15% more yellow coloring in the package design.

The colors, textures, fonts, and compositions on the products we buy can really change how we feel, taste, and experience a brand.

Even in the age of social media, product packing and "shelf-presence" is still important for brands to get (and remain) in the consumer consciousness. For your inspiration, we've dug up the stories behind a few of the most iconic and recognizable packages, taking a look back at some of the surprising influences on their original designs.




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