12 Days of Brilliant Holiday Marketing Campaigns - DAY 9

December 15, 2016

 

Folger's Coffee – Peter Comes Home for Christmas - 1986

 

One of the most remembered holiday commercials features college student Peter coming home for Christmas and making coffee with his little sister. 

The agency that produced the spot - Cunningham & Walsh, now called Publicis - wanted it to have a timeless feel, hence the VW Beetle that drops him off, Peter's classic Irish wool sweater... (granted, mom's hair is a bit of a giveaway). It's everything you'd expect of an '80s holiday commercial : sentimental, sappy, clichéd  – yet still enduring.

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