12 Days of Brilliant Holiday Marketing Campaigns – DAY 6

December 12, 2016

John Lewis | #BustertheBoxer

 
U.K. department store John Lewis' 2016 holiday ad Buster the Boxer creates a buzz among audiences all over the world. But John Lewis didn't stop at a commercial: by dedicating a section of its online shop to Buster and his friends, the brand created an interactive experience.

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