12 Days of Brilliant Holiday Marketing Campaigns – DAY 5
Google's Santa Tracker has been around for several years and combines holiday wonder with real-life technology. This year Google is sharing the code with developers and releasing other elements as open source. Google's Developer Programs Engineer Sam Thorogood says this is to inspire developers to "create their own magical experiences based on all the interesting and exciting components that came together to make Santa Tracker."
Up until Christmas Eve, visitors can watch the North Pole and see what Santa and his elves are up to as the holiday approaches.