How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands

It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well?”

In the not-so ancient past, Twitter users used to tweet out makeshift polls and use likes, retweets, or replies to get their “results.” It was a way of engaging with followers over timely events, random questions, and product promotions.

Yet, without real-time voting options and results, these makeshift polls weren’t all that valuable. In fact, they were just like any other tweet meant to drive engagement.

Thanks to the introduction of Twitter polls, all that's changed. We'll walk you through how to set up a poll below, and provide some inspiring examples to help you plan one of your own.


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