When you think of the basics of marketing, you might be thinking: create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising...
But what about the principles behind your campaigns?
Today, the most successful marketers are taking a holistic, adaptive approach to their marketing. They're elevating the customer experience, building personalized connections, adapting to the evolution of technology, attracting customers to them using inbound marketing, and more.
When marketers take this approach, they start creating a better brand experience and driving real business results. To learn more about the eight pillars of modern marketing, check out the infographic from Olive & Company.