When Snapchat first emerged on the scene back in 2011, it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait.
But things have changed.
The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. But does any of that matter for agencies?
For agencies looking to diversify their reach and prove their digital dexterity in a competitive field, Snapchat has proven to be an unexpectedly valuable tool.
Here are eight marketing agencies that are using Snapchat to grow their brands, recruit new talent, and connect with their audiences in a whole new way.