The best Olympics ads of 2016

This Friday, all eyes will be on Brazil as 10,500 athletes from 206 nations descend on Rio for the 31st Olympic Games. And alongside them, creatives have been working hard to harness the excitement surrounding the event in the service of their brands.

Countless Olympics-themed ads are now packing our TV channels and social streams. But while most are pretty forgettable, in our eyes five really stand out. Mini-movies all, with top-class production values and a unique take on a universal experience, these ads all achieve the gold standard in Olympic advertising.


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