The landscape of content is evolving. In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention.
It's no longer enough to simply create a straightforward ad -- to shine, content must make us laugh, cry, think, and believe.
There is no bigger stage for celebrating advertising that moves us than the Cannes Lions International Festival of Creativity.
This year's recipients blur the line between marketing and art, delivering pieces of content that push the boundaries of media.
CLICK HERE to get inspired by 21 of the best.