Netflix's New 'N' and the State of Logo Design

NETFLIX UNVEILED A new app logo this week: a simple “N,” made with a red band that folds over itself like a strip of celluloid film... However, Netflix didn’t ditch its old logo. It’ll continue using the familiar, arched, seven-letter wordmark. The new N is for things like mobile apps and social media accounts—it’s a “peelable” in design parlance, with elements usable across a brand. It’s also the latest in a spate of redesigns by tech companies looking to update their visual brand for the mobile age. (Last month it was Instagram. Before that it was Uber. And don’t forget about Twitter and Airbnb.)


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