The Latest Trend in Package Design... Photography.
There's no question package design has a huge impact on a product's sales. Before we even try a new food or product, we make decisions based on its look and message. As you look at the packaging that stands out on retail shelves today, it's generally graphics-based and relatively clean and simple. But lately we're seeing some inventive product packaging utilizing photographs in cool new ways. Here are some examples to check out.