Key Moments in Advertising History
Much of what makes a brand successful today is the same as it was 10, 50, and 100 years ago. And the challenges agencies help their clients overcome are nothing novel.
By understanding the past, we can more clearly understand what's been done, what's really "new," and the models we can emulate for future success. We can also better understand why certain business practices exist, which provides context when making changes and improvements.