The color you use to communicate a message, a value, or a brand can either support that idea or detract from it.
Color influences the way we buy by conveying attributes such as professionalism, friendliness, security, authority, wealth, wisdom, etc. And this is especially important when it comes to combining colors in a brand's online presence. You want a brand's color palette to evoke the right emotions in viewers to increase trust and interest.
Creative Market created the below infographic to help you avoid the most fatal color combinations online.