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November 28, 2016

The social landscape today looks a lot different than it did last year ... or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention.

Sound familiar? 

For a lot of marketers, determi...

November 18, 2016

Even after years of education, there are some things that some people still mess up. For me, it's algebra. For others, it's the laws of physics. And for many, it's grammar.

It's not easy. Words and phrases that sound fine in your head can look like gibberish when writte...

November 17, 2016

The branding landscape is changing fast: keep up by checking out this year’s top trends.

In many ways, the fundamental process of branding is timeless and unchanging. Research your market, come up with a strong idea, generate content that conveys that idea, and then fin...

November 12, 2016

With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for bus...

November 1, 2016

It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well?”

In the not-...

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